Whispp: Positioning Whispp's Voice Reconstruction Edge AI for technology partners and investors.

The challenge

Whispp had unusual technology and a founder with a good story. As the business grew, the way it talked about itself had to change with it. At first Whispp presented itself as an assistive calling app, and the job was to explain what the technology meant for the people using it. Later, Whispp also had to make its case to investors, to mobile and PC manufacturers, and to semiconductor partners, who look for a technical proposition: real-time voice reconstruction that runs on the device. The question was how to speak to those new audiences without losing the human story that made Whispp worth listening to.

The approach

I've worked alongside Whispp's founder since March 2023, on the day-to-day marketing and on the bigger positioning questions, through both phases of the story. Early on, the work went into awareness and explaining the assistive calling app. As Whispp moved towards OEM and semiconductor partnerships, I worked on messaging that connected the human benefit of the technology with its technical proposition: real-time voice reconstruction that runs on the device. That positioning now runs through the website, product communications, investor materials, PR and partner communications, including work connected to the whitepaper with Qualcomm (Fig. 3). Day to day, it also shapes the content and LinkedIn communications.

Deliverables

• Positioning and messaging around Real-Time Voice Reconstruction Edge AI
• Ongoing content creation and LinkedIn communications
• Websites and website content
• Investor materials and fundraising communications
• PR, media and awards communications
• Partner communications, including work with Qualcomm

Outcomes

• LinkedIn growthWhispp's LinkedIn following grew from 600 in March 2023 to 4,000, more than six times where it started.
• Fundraising communicationsDuring this period, Whispp secured €5 million in funding, including €2.5 million through the European Innovation Council Accelerator. My work included investor materials and fundraising communications.
• One consistent positioningWhispp used to explain its technology one application at a time. Now its communications share one consistent positioning around Real-Time Voice Reconstruction Edge AI. The same story runs through the website, investor communications, PR, product marketing and partner materials, including work related to Qualcomm and Whispp's place in the Arm ecosystem.