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Knowledge.

Articles on design, AI, marketing and strategy, with the research behind them.

08 articles

  1. Strategy & decision-makingYour next move depends on theirsA winning move can produce a losing strategy. What game theory reveals about competition, trust and cooperation, and about the choices each decision quietly creates for customers, partners and rivals.
  2. Strategy & decision-makingThe dashboard is not the decisionAn organisation can hit every target and still head in the wrong direction. Every dashboard hides choices about what counts as success, and leaders need to keep asking whether those choices still hold.
  3. Innovation & technologyThe adjacent possible: why AI is changing what we can buildSome software ideas fail because nobody wants them. Others stall because the cost, knowledge or technology they require is out of reach. AI is making it worth taking another look at the second group.
  4. Marketing & communicationWhat happens to websites when AI answers everything?The web was built around a simple habit: ask a question, open a page. AI is changing that habit. The more interesting question is what a website still offers once the answer arrives first.
  5. Organisations & teamsThe work nobody ownsEvery team can do its job well and an opportunity can still fall between them. Someone usually notices. The question is who decides what it adds up to, and what it costs the person who takes it on anyway.
  6. Design & creativityIs good design subjective? What “beauty is in the eye of the beholder” leaves outGive two people the same poster. One admires the lettering; the other struggles to read it. Their reactions tell us something about taste. Whether the poster communicates its message is another question.
  7. Design & creativityWhen everyone can create anything, what becomes valuable?AI can produce a remarkable number of plausible first drafts. The harder question is how we decide which work deserves attention, trust and further effort, and how we explain that choice.
  8. Strategy & decision-makingThe Six Battlefields: why your best feature might not matterA product can outperform its competitors and still lose the deal. The difficult question is whether it is better at something the customer actually needs. Mercuri’s Six Battlefields is one way to check.