Campaigns & Launches.
A product, a service or a trade show is coming up. I plan the campaign with you, write and design what it needs, and follow up the people who respond, so the launch turns into sales conversations.
What I can help with.
The idea and the message every channel repeats, agreed before anything is made.
What goes out in which week, who’s responsible, and what sales should say when a lead calls.
The message rewritten for each channel, because a LinkedIn post isn’t an ad.
Launch emails and follow-up sequences set up in your CRM, so nobody who showed interest is left waiting.
Invitations and reminders before a webinar or trade show, and a follow-up for everyone who came.
Every banner and visual resized and checked before launch day.
When this makes sense
There’s a launch date in the diary, and not much else yet.
How we work together
A project with an end date. I do most of the work, you sign off on the big decisions, and afterwards we look at what came in.
Selected work.
NecstGen: Coordinated marketing for a Cell and Gene Therapy CDMO, case study
Coordinated marketing for a Cell and Gene Therapy CDMO
JPP: Repositioning a life sciences agency and strengthening its marketing and BD, case study
Repositioning a life sciences agency and strengthening its marketing and BD