Brand Messaging & Content Strategy.

Technical companies tend to describe what they do accurately, but not in words buyers remember.

I work out who your best buyers are and why they choose you, then put it into words the whole company can use, on the website and in a sales call.

What I can help with.

Who you’re for, who you compete with and why buyers pick you, worked out from interviews with customers and your team.
A sentence or two that explains what you do and who it’s for, without the jargon.
The main messages for each audience and buying role, with the proof behind each, in one document everyone writes from.
I go through what you’ve published and how it performs in search, then tell you what to keep, rewrite or drop.
The questions your buyers put to Google and AI assistants, and the angle you can own on each.
How the business sounds, written down with examples so others can match it.

People ask what you do, and everyone on the team gives a different answer.

Usually a short project. I interview your team and a few customers, or run a workshop, then write it up as a document everyone can use.