Thought Leadership & Editorial Content.

I interview the scientists and engineers in your business, and turn what they know into articles and posts that bring buyers to you.

Google and AI assistants favour the same thing: content that is specific, sourced and signed by someone who knows the field.

What I can help with.

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  • I talk to your experts and record it. Most of what I write starts there.

  • Articles under your expert’s name, accurate enough for their peers and readable for everyone else.

  • Customer stories with the detail a buyer needs, approved by the customer and ready for sales to send.

  • Longer pieces built on your data, a published paper or a conference poster.

  • LinkedIn posts written with your founders and directors and posted under their own names.

  • A newsletter people open because there’s something in it.

When this makes sense

Your experts have plenty to say, but never get round to writing it down.

How we work together

One article or one a month, either works. Your experts check everything before it goes out.

Selected work.